This new life coaching business needed a brand identity that reflected its core values while honoring a connection to the founder’s cultural background. The primary goal was to develop a clean, versatile logo and wordmark that would perform well across various applications and sizes. A key design element was the integration of a Celtic knot—chosen for its visual appeal and symbolic alignment with the business’s guiding principles.

Extensive research was conducted into the various forms and meanings of Celtic knots to ensure that the final design was both culturally respectful and symbolically aligned with the client’s values. This research formed the bulk of the project, as these ancient symbols carry deep significance often overlooked in modern interpretations. Early logo iterations incorporated different knot variations and were presented to the client for feedback and discussion. Once a specific knot design was selected, a refined set of logo options was developed, accompanied by a limited color palette to allow for brand flexibility. Additional collateral was developed including letterheads, business cards, and customized greeting cards.

This project was especially interesting because it let me dive into symbols I’d only noticed in passing. I’d seen many of these knot designs before without realizing how much they represented—everything from life’s stages and eternal love to strength, growth, and unity. The patterns looked great on their own and translated easily into a clean, modern brand identity with built-in meaning, whether or not the wordmark and tagline were visible. That simplicity worked well across every deliverable for the project.