This client wished to appeal to do-it-yourself homeowners as well as contractors and professionals. The primary focus of the website was the DIY audience, so the layout was designed to represent a typical workspace of the DIY homeowners; notes, samples, pictures, etc. This layout allowed visitors to find relevant information quickly, while providing necessary details required to contractors also visiting the site. The rest of the material focuses on small details to evoke a sense of quality.
A new logo means a new stationery package and a heavily customized website. Of particular note is the business card; the client wanted to make sure that almost everything they provided to a customer was useful somehow, so the business cards are 4 sided, with a panel for writing down notes or appointments.
Check out the website here.