The purpose behind this project was to create a distinct identity that would encompass the vision and goals of Hospice Kingston, a local facility that specializes in providing care for the terminally ill. The client felt that the stylized butterfly would evoke feelings of hope and dignity in both patients and their families. It was critical to avoid traditional imagery associated with hospitals or end-of life care facilities.
Besides a new logo, I also developed a full stationery package as well as a new informational brochure. I also worked extensively on the design of the website, along with another graphic designer.
Check out the site here.